Video Series
Sponsored Series: How to Read a Wine Label
The How to Read a Wine Label sponsored series provides a step-by-step guide to help consumers decipher the key elements on wine labels. From understanding varietals and regions to recognizing certifications, this series simplifies the often confusing language of wine, empowering wine drinkers to make informed purchasing decisions.
BRAND: Wine Enthusiast
CLIENT: Barton & Guestier
PLATFORM FOCUS: Instagram
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Educate consumers in a fun and approachable way, while strategically boosting client sales through label-facing product placements.
This series not only simplifies the process of reading wine labels for beginners but also showcases the expertise of Wine Enthusiast's Wine Reviewers, fostering loyalty and humanizing the brand.
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42,000 Views
1,756 Engagements
Positive Sentiment
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Director of Social Media: Elyse Estrella
Director and Producer: Elyse Estrella
Field Producer: Rob Martin
Graphics Designer: Eric DeFreitas -
Anna-Christina Cabrales
Wine Basics
The Wine Basics video series brings the essentials of wine to life in a fun, approachable way through short, engaging social media content. Tailored for all wine drinkers, from novices to aficionados, the series covers everything from wine varietals and tasting tips to food pairings and serving suggestions and aims to make the world of wine accessible to everyone .The series also offers opportunities for brands to integrate product placements and promote their wines in an informative and engaging way.'
BRAND: Wine Enthusiast
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To educate and engage audiences by breaking down complex wine concepts into simple, entertaining content, while also serving as a platform for brand integration, featuring product placements that naturally fit within the educational content, allowing brands to reach and connect with audiences in an authentic, engaging way.
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Director of Social Media: Elyse Estrella
Creative Direction: Elyse Estrella
Field Producer: Rob Martin
VIdeo Editor: Rob Martin
Script Writer: Elyse Estrella
Copy Editor: Laura Newman -
Elyse Estrella
Wine Spelling Bee
The Wine Spelling Bee video series puts a playful twist on wine education, challenging participants to spell notoriously tricky wine terms like "Gewürztraminer" and "Blaufränkisch." Each video showcases a diverse range of participants, creating an inclusive and engaging environment that brings the wine community together.
BRAND: Wine Enthusiast
PLATFORM Focus: Instagram
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Director of Social Media: Elyse Estrella
Creative Direction: Elyse Estrella
GraphicS Designer: Eric DeFreitas
Field Producer: Rob Martin
Video Editor: Sean Martin
Social Trend Series
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
BRAND: Wine Enthusiast
PLATFORM FOCUS: TikTok
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Director of Social Media: Elyse Estrella
Creative Direction: Elyse Estrella
Field Producer: Marco Bruno
Field Produce: Rob Martin
Talent: Elyse Estrella, Marco Bruno
Celebrity IGTV 2020
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
BRAND: Wine Enthusiast
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Director of Social Media: Elyse Estrella
Creative Direction: Elyse Estrella
Video Editor: Elyse Estrella
Graphics Editor: Eric DeFreitas
IG Live ‘40 Under 40’ Series 2020
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
BRAND: Wine Enthusiast
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Director of Social Media: Elyse Estrella
Creative Direction: Elyse Estrella