Video Series

Sponsored Series: How to Read a Wine Label

The How to Read a Wine Label sponsored series provides a step-by-step guide to help consumers decipher the key elements on wine labels. From understanding varietals and regions to recognizing certifications, this series simplifies the often confusing language of wine, empowering wine drinkers to make informed purchasing decisions.

BRAND: Wine Enthusiast
CLIENT: Barton & Guestier
PLATFORM FOCUS: Instagram

  • Educate consumers in a fun and approachable way, while strategically boosting client sales through label-facing product placements.

    This series not only simplifies the process of reading wine labels for beginners but also showcases the expertise of Wine Enthusiast's Wine Reviewers, fostering loyalty and humanizing the brand.

  • 42,000 Views

    1,756 Engagements

    Positive Sentiment

  • Director of Social Media: Elyse Estrella
    Director and Producer: Elyse Estrella
    Field Producer: Rob Martin
    Graphics Designer: Eric DeFreitas

  • Anna-Christina Cabrales

Wine Basics

The Wine Basics video series brings the essentials of wine to life in a fun, approachable way through short, engaging social media content. Tailored for all wine drinkers, from novices to aficionados, the series covers everything from wine varietals and tasting tips to food pairings and serving suggestions and aims to make the world of wine accessible to everyone .The series also offers opportunities for brands to integrate product placements and promote their wines in an informative and engaging way.'

BRAND: Wine Enthusiast

  • To educate and engage audiences by breaking down complex wine concepts into simple, entertaining content, while also serving as a platform for brand integration, featuring product placements that naturally fit within the educational content, allowing brands to reach and connect with audiences in an authentic, engaging way.

  • Director of Social Media: Elyse Estrella
    Creative Direction: Elyse Estrella
    Field Producer: Rob Martin
    VIdeo Editor: Rob Martin
    Script Writer: Elyse Estrella
    Copy Editor: Laura Newman

  • Elyse Estrella

Wine Spelling Bee

The Wine Spelling Bee video series puts a playful twist on wine education, challenging participants to spell notoriously tricky wine terms like "Gewürztraminer" and "Blaufränkisch." Each video showcases a diverse range of participants, creating an inclusive and engaging environment that brings the wine community together.

BRAND: Wine Enthusiast
PLATFORM Focus: Instagram

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Director of Social Media: Elyse Estrella
    Creative Direction: Elyse Estrella
    GraphicS Designer: Eric DeFreitas
    Field Producer: Rob Martin
    Video Editor: Sean Martin

Social Trend Series

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

BRAND: Wine Enthusiast
PLATFORM FOCUS: TikTok

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Director of Social Media: Elyse Estrella
    Creative Direction: Elyse Estrella
    Field Producer: Marco Bruno
    Field Produce: Rob Martin

    Talent: Elyse Estrella, Marco Bruno

Celebrity IGTV 2020

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

BRAND: Wine Enthusiast

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Director of Social Media: Elyse Estrella
    Creative Direction: Elyse Estrella
    Video Editor: Elyse Estrella
    Graphics Editor: Eric DeFreitas

IG Live ‘40 Under 40’ Series 2020

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

BRAND: Wine Enthusiast

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Director of Social Media: Elyse Estrella
    Creative Direction: Elyse Estrella

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