Director-level social and creative leader with experience leading social-first content strategy, scalable content systems, and cross-functional campaigns that drive audience growth, engagement, and revenue across editorial, commerce, and brand ecosystems. Proven track record building platform-native programming, monetizable content formats, creator strategies, and integrated organic-to-paid campaigns that increase traffic, social revenue, and brand visibility at scale.
WORK
Content that Scales
Series, formats and repeatable content.
Created recurring content series and scalable social formats designed to drive sustained engagement and audience retention. Led creative direction across video, graphics, animation, and educational storytelling optimized for platform behavior. Built repeatable content systems that supported both organic growth and sponsored revenue opportunities.
Creator & Talent Strategy
Partnerships and talent-driven campaigns.
Led creator partnerships, talent collaborations, and personality-driven content series designed to expand reach and deepen engagement. Directed projects from creator sourcing and briefing through budget oversight, product integration, and rollout execution across organic and sponsored initiatives. Built authentic, platform-native collaborations that blended entertainment, education, and brand storytelling.
Culture, Virality, & Growth
Driving trends and brand impact.
Developed trend-driven and culturally relevant social content designed to increase engagement, audience growth, and viral reach. Translated platform behaviors and internet trends into brand-relevant creative concepts. Combined performance insights with creative experimentation to drive visibility and conversation across platforms.