Professional Summary

Dynamic Social Media Director with extensive experience in project management and marketing. Entrepreneurial and creative solution oriented with a proven track record of leading cross-functional teams to develop and execute innovative social media campaigns that drive viral engagement and growth. Skilled in data-driven strategy development, content creation, and performance analysis to maximize brand visibility and ROI. Adept at leveraging emerging trends and technologies to enhance social media presence and achieve business objectives.

Experience

Wine Enthusiast Companies — 2016 - Present

Director of Social Media — March 2022 – Present

  • Directed the creative vision and strategy for social media campaigns and video content, resulting in $283K in last-click revenue, exceeding the department goal by 41% and YOY increase by 91%.

  • Led cross-functional teams in the successful execution of social media and cause marketing campaigns, coordinating with marketing, creative, commerce and teams to meet project deadlines and objectives.

  • Collaborated with SEO, content and design teams to create and promote high-quality content, leading to a 20.8% increase in traffic YOY.

  • Managed vendor relationships and influencer/creator partnerships for project deliverables, negotiating contracts and ensuring quality standards were met within project timelines and budget constraints.

  • Led designers, videographers, and content creators to produce high-quality, visually appealing social media posts and video content, enhancing brand storytelling and audience retention.

  • Conducted regular brainstorming sessions and creative workshops to foster innovative ideas and maintain a fresh, engaging content pipeline. 

  • Managed project budgets ranging from $100,000 to $500,000, ensuring cost-effective resource allocation and delivering projects within budget constraints.

Social Media Manager — May 2019 - March 2022

  • Implemented data-driven strategies, content optimizations, and audience engagement tactics resulting in an increase of website referrals from social media by 48% in the first year (2019), 50% in the second year (2020) and 16% in the third year (2021).

  • Identified target audience and worked with the creative team to develop proactive and reactive content that resulted in Facebook audience growth of 25% and Instagram audience growth of 240% over a two-year period with average engagement rate of 2.1%.

  • Achieved 1M followers across all brand social media channels. 

  • Launched an Infographic content program

Social Media Coordinator — May 2016 - May 2019

  • Managed daily content creation, scheduling, and posting on platforms such as Instagram, Facebook, Twitter, and LinkedIn, ensuring brand consistency and voice.

  • Led social media training classes for media and sales teams to initiate an employee ambassador program to increase brand recognition, resulting in more engaged employees and increased brand awareness.

  • Resolve customer service issues by working with Customer Care to implement a dedicated Social Care team to increase response time and meet customer needs and expectations.

  • Developed and implemented a comprehensive social media strategy across multiple platforms, increasing follower 

Freelance Social Media and Design Trevi Cafe and Wine Bar, Jan 2015 - Apr 2016

  • Generate, edit and publish content for Facebook, Instagram and monthly newsletter.

  • Increased Facebook post engagement by 50% and fans by 18% within a nine-month period.

  • Increased Instagram post engagement by 94% and followers by 160% within a nine-month period.

  • Redesigned menu to reflect new contemporary dining atmosphere and improve initial impression.

  • Design print ads for local publications.

Manager Trevi Cafe and Wine Bar Dec 2013 - Oct 2015

  • Responsible for opening and closing duties including cash drawers and financial reports.

  • Maximize productivity by developing a dynamic workplace through collaboration and teamwork. • Work closely with executive chef to communicate and implement menu changes.

  • Problem solve and negotiate a diversity of customer service related issues.

Freelance Social Media and Design Face Forward Beauty, June 2014

  • Consult on social media optimization and strategy.

  • Conceptualize and design print ad for a local publication.

Freelance Social Media and Design Andy Davis Creative, Nov 2013 - Sept 2014

  • Generate, edit and publish content for Facebook and Instagram.

  • Design identity package including logo, CD labels and information tags.

  • Conceptualize and design print ads and promotional flyers.

Social Coordinator Stratton Mountain Club (Seasonal), Nov 2012 - Apr 2013

  • Promote activities through various platforms including social media, print media, and monthly e-newsletter via Constant Contact.

  • Manage event logistics, banquet event orders, guest lists, and assist in new member development.

  • Help develop a communications plan to increase member participation and drive new membership.