Viral and High-Impact Content
Influencer Amplification | Viral Video | Viral Image Post | Viral Content
To drive engagement and build anticipation for new podcast episodes, I developed a series of audiograms tailored for Instagram. The goal was to create visually compelling audio snippets that
BRAND: Wine Enthusiast
PLATFORM: Instagram, Amplified on TikTok
Influencer Amplification to Brand Collaboration
Infographic was picked up by TikTok influencer Eli Rallo whose activation garnered 8.6M Views and 1.1M Likes.
8.6 Million Views
45K Views
Case Study: Social Media and Brand Search
A highly successful social media campaign created to promote employment opportunities at Wine Enthusiast sparked significant branded search volume on Google, driving immediate awareness and engagement. Post-campaign, the momentum continued to build, fueling sustained interest in the brand. Representing a major win for our long-term SEO strategy, demonstrating the campaign’s lasting impact on visibility and discoverability.
BRAND: Wine Enthusiast
PLATFORM: TikTok
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1100 extra clicks on branded searches on Nov 11, 2024 alone.
Nearly doubled 28-day YOY traffic for branded queries to the home page
Strong volume for queries for our brand name are good for SEO across the board
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496.7K Video Views
639.3K Reach
27.9K Likes
572 Comments
6.1K Shares
1.9K Saves -
363.4K Views
7.3K Likes
139 Comments
531 Saves
1.8K Shares197.3K Reach
Followers 38.4%
Non-followers 61.6%
Branded Organic Search Traffic
Blue: Clicks
Purple: Impressions
Viral Trend Post
To drive engagement and build anticipation for new podcast episodes, I developed a series of audiograms tailored for Instagram. The goal was to create visually compelling audio snippets that captured key moments from each episode, encouraging followers to listen and share. These audiograms resulted in a significant boost in awareness, with a notable increase in listens, shares, and overall audience growth. The engaging format allowed for easy sharing and sparked conversations among the community, making it an effective tool for promoting new content.
BRAND: Wine Enthusiast
PLATFORM: Instagram
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