Viral and High-Impact Content

Influencer Amplification | Viral Video | Viral Image Post | Viral Content

To drive engagement and build anticipation for new podcast episodes, I developed a series of audiograms tailored for Instagram. The goal was to create visually compelling audio snippets that

BRAND: Wine Enthusiast
PLATFORM: Instagram, Amplified on TikTok

Influencer Amplification to Brand Collaboration

Infographic was picked up by TikTok influencer Eli Rallo whose activation garnered 8.6M Views and 1.1M Likes.

8.6 Million Views

45K Views

Case Study: Social Media and Brand Search

A highly successful social media campaign created to promote employment opportunities at Wine Enthusiast sparked significant branded search volume on Google, driving immediate awareness and engagement. Post-campaign, the momentum continued to build, fueling sustained interest in the brand. Representing a major win for our long-term SEO strategy, demonstrating the campaign’s lasting impact on visibility and discoverability.

BRAND: Wine Enthusiast
PLATFORM: TikTok

    • 1100 extra clicks on branded searches on Nov 11, 2024 alone.

    • Nearly doubled 28-day YOY traffic for branded queries to the home page

    • Strong volume for queries for our brand name are good for SEO across the board

  • 496.7K Video Views
    639.3K Reach
    27.9K Likes
    572 Comments
    6.1K Shares
    1.9K Saves

  • 363.4K Views
    7.3K Likes
    139 Comments
    531 Saves
    1.8K Shares

    197.3K Reach
    Followers 38.4%
    Non-followers 61.6%

Branded Organic Search Traffic

Blue: Clicks
Purple: Impressions

@wineenthusiast New week, new job postings. 🍷 Tap our bio link to check out the listings, and apply! #wineenthusiast #winetok #winejobs #careers #fyp ♬ original sound - Wine Enthusiast

Viral Trend Post

To drive engagement and build anticipation for new podcast episodes, I developed a series of audiograms tailored for Instagram. The goal was to create visually compelling audio snippets that captured key moments from each episode, encouraging followers to listen and share. These audiograms resulted in a significant boost in awareness, with a notable increase in listens, shares, and overall audience growth. The engaging format allowed for easy sharing and sparked conversations among the community, making it an effective tool for promoting new content.

BRAND: Wine Enthusiast
PLATFORM: Instagram

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