Content Series
Infographic Wine Pairing & Education Series
Ideated and executed an infographic content series for Wine Enthusiast that achieved viral success, generating millions of impressions and thousands of comments and shares across social media platforms.
The series not only sparked community participation but also attracted major partners like Pringles® and secured paid sponsorships from wine importers and leading wine brands. This success solidified the brand's reputation as a trusted resource for wine education while playing a key role in building an active, engaged audience.
BRAND: Wine Enthusiast
PLATFORM: Instagram
Wine Holidays Animated Illustration Series
In collaboration with illustrator Alyssa Nassner, this animated GIF series celebrates wine holidays through vibrant, playful personifications of each wine varietal’s unique characteristics—whether highlighting the bold flavors of Zinfandel or the lively effervescence of Champagne.
BRAND: Wine Enthusiast
PLATFORM: Facebook
Podcast Audiogram & Social Media Integration
To drive engagement and build anticipation for new podcast episodes, I developed a series of audiograms tailored for Instagram. The goal was to create visually compelling audio snippets that captured key moments from each episode, encouraging followers to listen and share. These audiograms resulted in a significant boost in awareness, with a notable increase in listens, shares, and overall audience growth. The engaging format allowed for easy sharing and sparked conversations among the community, making it an effective tool for promoting new content.
BRAND: Wine Enthusiast
PLATFORM: Instagram
Social and Holidays
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Quote Series
In collaboration with illustrator Alyssa Nassner, this animated GIF series celebrates wine holidays through vibrant, playful personifications of each wine varietal’s unique characteristics—whether highlighting the bold flavors of Zinfandel or the lively effervescence of Champagne.