Video Series Development & Production
Wine Spelling Bee
Increase brand awareness and cultural relevance on social media by humanizing wine expertise through an entertaining, repeatable video series format.
Objective
Drive measurable engagement (comments, shares, saves, and completion rate) by inviting audiences to participate in spelling challenging wine and brand terminology alongside wine professionals and staff, positioning the brand as both authoritative and approachable.
My Role
Drive measurable engagement (comments, shares, saves, and completion rate) by inviting audiences to participate in spelling challenging wine and brand terminology alongside wine professionals and staff, positioning the brand as both authoritative and approachable.
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Director of Social Media: Elyse Estrella
Director/Producer: Elyse Estrella
Creative Lead: Elyse Estrella
Field Producer: Rob Martin
Video Editor: Sean Martin
Graphics Designer: Eric DeFreitas -
Francis Castillo
Nancy Essapour
Dan Storm
Nicholle Poney
Lucca Colangelo
Marshall Tilden, III
Interviewer: Elyse Estrella
