Video Series Development & Production

Wine Spelling Bee

Increase brand awareness and cultural relevance on social media by humanizing wine expertise through an entertaining, repeatable video series format.

Objective

Drive measurable engagement (comments, shares, saves, and completion rate) by inviting audiences to participate in spelling challenging wine and brand terminology alongside wine professionals and staff, positioning the brand as both authoritative and approachable.

  • Director of Social Media: Elyse Estrella
    Director/Producer: Elyse Estrella
    Creative Lead: Elyse Estrella
    Field Producer: Rob Martin
    Video Editor: Sean Martin
    Graphics Designer: Eric DeFreitas

  • Francis Castillo
    Nancy Essapour
    Dan Storm
    Nicholle Poney
    Lucca Colangelo
    Marshall Tilden, III

    Interviewer: Elyse Estrella