Video Series Development & Production

How to Read a Wine Label

The How to Read a Wine Label sponsored series provides a step-by-step guide to help consumers decipher the key elements on wine labels. From understanding varietals and regions to recognizing certifications, this series simplifies the often confusing language of wine, empowering wine drinkers to make informed purchasing decisions.

Objective

Brand: Wine Enthusiast
Client: Barton & Guestier
Platform Focus: Instagram

Educate consumers in a fun and approachable way, while strategically boosting client sales through label-facing product placements.

This series not only simplifies the process of reading wine labels for beginners but also showcases the expertise of Wine Enthusiast's Wine Reviewers, fostering loyalty and humanizing the brand.

  • 42,000 Views

    1,756 Engagements

    Positive Sentiment

  • Director of Social Media: Elyse Estrella
    Director and Producer: Elyse Estrella
    Field Producer: Rob Martin
    Graphics Designer: Eric DeFreitas

  • Item description