Tentpole Promotion
Best of Year Lists
Ideated and executed an infographic content series for Wine Enthusiast that achieved viral success, generating millions of impressions and thousands of comments and shares across social media platforms.
The series not only sparked community participation but also attracted major partners like Pringles® and secured paid sponsorships from wine importers and leading wine brands. This success solidified the brand's reputation as a trusted resource for wine education while playing a key role in building an active, engaged audience.
BRAND: Wine Enthusiast
Future 40
In collaboration with illustrator Alyssa Nassner, this animated GIF series celebrates wine holidays through vibrant, playful personifications of each wine varietal’s unique characteristics—whether highlighting the bold flavors of Zinfandel or the lively effervescence of Champagne.
BRAND: Wine Enthusiast
Travel Destinations
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
BRAND: Wine Enthusiast
Best Restaurants
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
BRAND: Wine Enthusiast
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In collaboration with illustrator Alyssa Nassner, this animated GIF series celebrates wine holidays through vibrant, playful personifications of each wine varietal’s unique characteristics—whether highlighting the bold flavors of Zinfandel or the lively effervescence of Champagne.