Culture, Virality & Growth

A highly successful social media campaign created to promote employment opportunities at Wine Enthusiast sparked significant branded search volume on Google, driving immediate awareness and engagement. Post-campaign, the momentum continued to build, fueling sustained interest in the brand. Representing a major win for our long-term SEO strategy, demonstrating the campaign’s lasting impact on visibility and discoverability.

BRAND: Wine Enthusiast
PLATFORM: TikTok, Instagram

TikTok → Search → Website traffic

Viral Performance

860K+

Cross-Platform Video Views

    • 1100 extra clicks on branded searches on Nov 11, 2024 alone.

    • Nearly doubled 28-day YOY traffic for branded queries to the home page

    • Strong volume for queries for our brand name are good for SEO across the board

  • 496.7K Video Views
    639.3K Reach
    27.9K Likes
    572 Comments
    6.1K Shares
    1.9K Saves

  • 363.4K Views
    7.3K Likes
    139 Comments
    531 Saves
    1.8K Shares

    197.3K Reach
    Followers 38.4%
    Non-followers 61.6%

Branded Organic Search Traffic

Blue: Clicks
Purple: Impressions

Business Impact

Case Study: Driving Search Through Social

7.9K+

Shares

61.6%

New Audience

1,100

Brand Searches in a Single Day