Culture, Virality & Growth
Concept to Collaboration: How Audience-First Content Sparked a Brand Deal
Concept → Execution → Organic Influencer Adoption → Brand Partnership
Objective
To drive engagement and build anticipation for new podcast episodes, I developed a series of audiograms tailored for Instagram. The goal was to create visually compelling audio snippets that
BRAND: Wine Enthusiast
PLATFORM: Instagram, Amplified on TikTok
My Role
8.6 Million Views
Infographic was picked up by TikTok influencer Eli Rallo whose activation garnered 8.6M Views and 1.1M Likes.
