Influencer Amplification to Brand Collaboration
The Wine & Chips Pairing Infographic was picked up by a prominent TikTok influencer, which led to it going viral and rapidly increasing its reach. This organic amplification not only drove significant engagement but also caught the attention of several brands, leading to sponsored opportunities from major companies like Pringles® and wine industry clients.
BRAND: Wine Enthusiast
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4.6M+ Impressions
4.4M+ Accounts Reached
97% Non-Followers Reached
78k+ Likes
147k+ Shares
50k+ Saves
1k+ Comments -
Director of Social Media: Elyse Estrella
Graphic Designer: Eric DeFreitas