Amanda McCrossin

Purpose: Educate consumers in a fun and approachable way, while strategically boosting client sales through label-facing product placements.

This series not only simplifies the process of reading wine labels for beginners but also showcases the expertise of Wine Enthusiast's Wine Reviewers, fostering loyalty and humanizing the brand.

  • Educate consumers in a fun and approachable way, while strategically boosting client sales through label-facing product placements.

    This series not only simplifies the process of reading wine labels for beginners but also showcases the expertise of Wine Enthusiast's Wine Reviewers, fostering loyalty and humanizing the brand.

  • 42,000 Views

    1,756 Engagements

    Positive Sentiment

  • Director of Social Media: Elyse Estrella
    Director and Producer: Elyse Estrella
    Field Producer: Rob Martin
    Graphics Designer: Eric DeFreitas

  • Anna-Christina Cabrales