Creative Impact & Performance
0
0
Video Views
0
Video Views
Engagements
Shares
0
Engagement Lift
vs. Benchmark IG Reels
Higher Video Views
vs. Benchmark IG Reels
0
0
Non-Follower Reach
(+26% Above Baseline)
The Goal
Complete…
My Role
Director, Social Media
Creative Lead & Series Lead
Developed the series concept, creative direction, recurring format, and overall vision
Production Team
Creator: Amanda McCrossin
Video Editor: Rob Martin
Graphic Designer: Eric DeFreitas